I help marketing and growth teams see how ChatGPT, Perplexity, Gemini, and Google AI Overviews talk about their company, fix what's holding them back, and track it over time.
Based in Atlanta. Working with companies across the US.
Before they visit your website, read a review, or talk to sales, many buyers ask an AI tool something like "What's the best option for this?" and get a short list of names back. If you're on that list, you're in the conversation. If you're not, a competitor is.
Most companies don't know which group they're in. They don't know what the answers say, which sources the AI is pulling from, or why a competitor keeps getting named first. That's what I help you find out and fix.
This work is called generative engine optimization (GEO): improving how your company shows up in AI-generated answers.
I work with marketing and growth leaders at mid-market and enterprise companies who:
If you're a smaller business curious about this, reach out anyway. The free Snapshot is a good place to start.
We agree on the questions your buyers actually ask and the competitors you care about. I test those questions across the major AI tools and measure how often you're mentioned, how you're described, and who gets recommended instead. You get a clear baseline and a prioritized list of fixes.
Typical timeline: 2 to 3 weeks
AI tools build answers from your website and from the outside sources they trust. We work through the highest-impact changes together: clearer content, better-structured information, and the third-party sources that shape what models say about you.
Typical timeline: 4 to 8 weeks
AI answers shift as models update. I re-test on a regular schedule and send a short report showing where you stand, what changed, and what to do next, so you can see what's working and catch drops early.
Ongoing
Timelines are estimates and are confirmed during scoping.
Visibility baseline across ChatGPT, Perplexity, Gemini, and Google AI Overviews, competitor comparison, prioritized fix list, readout call.
Everything in Audit, plus hands-on help implementing the priority fixes and a follow-up re-test.
Regular re-testing, short reports, and recommendations as models change.
Final scope and pricing are set after a short intro call.
I've spent my career building and running the data systems large companies depend on. At Fiserv, I worked on a multi-terabyte banking and card data hub delivered across a program of roughly 140 people. At Cox, I led enterprise analytics. That background shapes how I approach GEO:
Measure first. Every engagement starts with a baseline, so we know where you stand before anything changes.
Make changes you can trace. Each fix is tied to a specific gap, so you can see what moved and why.
Report in plain terms. No black boxes, no jargon, and no promises I can't back up.
GEO stands for generative engine optimization. It's the work of improving how your company appears in answers from AI tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Think of it as making sure the AI has accurate, clear, trustworthy information about you, and has good reason to recommend you.
They're related, and good SEO helps. But SEO is about ranking in a list of links. GEO is about being named, described accurately, and recommended inside a written answer. AI tools also lean heavily on outside sources, not just your own website, so the work goes beyond your pages.
No, and you should be cautious of anyone who does. AI answers vary and models change. What I can do is measure where you stand, fix the things that are clearly holding you back, and track the results honestly over time.
ChatGPT, Perplexity, Gemini, and Google AI Overviews by default. If another tool matters in your market, we can add it during scoping.
We agree on a set of real buyer questions and competitors. I run those questions across each AI tool and record whether you're mentioned, how you're described, where you appear relative to competitors, and which sources the answer relies on. Repeating the same tests later shows what changed.
It depends on the fixes and on how often each AI tool refreshes its information. Some changes can show up within weeks, others take longer. Monitoring is how we see the difference instead of guessing.
Usually not. Most of the work is focused: clarifying key pages, adding missing information, structuring content so it's easy for AI tools to understand, and strengthening the outside sources that mention you.
Yes. I'm happy to hand clear recommendations to your team or agency, or to work alongside them on implementation.
No. I'm based in Atlanta and work with companies across the US.
A quick look at how a handful of your buyers' questions are answered across the major AI tools, whether you show up, and who shows up instead. See the free Snapshot
Start with a free AI Visibility Snapshot, or text or call me to talk it through.
I also build simple AI automations that save teams time, like fast lead follow-up, turning emails into tasks, quote and invoice tracking, and 24/7 answers to common customer questions. If that's what you need, text or call 678-576-8112.